
About Us · Hacienda Venecia
A family rooted in coffee
For more than 120 years, the Echeverri Londoño family has grown coffee on the slopes of Manizales, Colombia. Today we grow, process, roast and ship it ourselves, so every bag carries our name and our land.
The Producer
Juan Pablo Echeverri
Under Juan Pablo's leadership we work with one clear premise: real traceability, from the farm to your cup.
“When you buy from Hacienda Venecia, you deal directly with the farmer. No middlemen, just absolute transparency and trust.”
What We Stand For
Coffee you can trace back to one place
We don't just sell coffee. We build relationships straight from the farm, and every decision we make shows up in your cup.
Every bag comes from our own lots. You know who grew it, where and how.
No middlemen. You buy straight from the family that grows your coffee.
Wet and dry mill, electronic cherry sorting, controlled fermentation and our own SCA cupping lab.
Coffee grown under native shade, next to 60 ha of protected forest.

A Living Territory
Where coffee, forest and travelers meet
Hacienda Venecia is a working estate where farming, processing, export, specialty coffee and coffee tourism live side by side, inside the Coffee Cultural Landscape declared a World Heritage Site by UNESCO.
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Volcanic soil, our own water
Lots between 1,300 and 1,650 m, in mineral-rich soil, watered by the farm's own springs.
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Processed and cupped on-site
From cherry to roast, every step happens here, checked cup by cup in our lab.
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Open to travelers
Stay at the hacienda and walk the plantation on our coffee tour.
Watch
A year of work in every bag
See how our coffee travels from the plant to your cup.
From Cherry to Roast
The whole journey of our coffee at Hacienda Venecia: harvest, processing and roasting.
Taste the Territory
From our family to your cup
Five chapters, one origin. Every bag is grown, processed, roasted and packed at Hacienda Venecia.