A family

About Us · Hacienda Venecia

A family rooted in coffee

For more than 120 years, the Echeverri Londoño family has grown coffee on the slopes of Manizales, Colombia. Today we grow, process, roast and ship it ourselves, so every bag carries our name and our land.

4 generationsManizales, ColombiaFarm to cup
Juan Pablo Echeverri

The Producer

Juan Pablo Echeverri

Under Juan Pablo's leadership we work with one clear premise: real traceability, from the farm to your cup.

“When you buy from Hacienda Venecia, you deal directly with the farmer. No middlemen, just absolute transparency and trust.”

What We Stand For

Coffee you can trace back to one place

We don't just sell coffee. We build relationships straight from the farm, and every decision we make shows up in your cup.

01
Real traceability

Every bag comes from our own lots. You know who grew it, where and how.

02
Direct from the farmer

No middlemen. You buy straight from the family that grows your coffee.

03
Everything at the farm

Wet and dry mill, electronic cherry sorting, controlled fermentation and our own SCA cupping lab.

04
Shade and biodiversity

Coffee grown under native shade, next to 60 ha of protected forest.

Where coffee, forest and travelers meet
Manizales · 1,300–1,650 m

A Living Territory

Where coffee, forest and travelers meet

Hacienda Venecia is a working estate where farming, processing, export, specialty coffee and coffee tourism live side by side, inside the Coffee Cultural Landscape declared a World Heritage Site by UNESCO.

  • Volcanic soil, our own water

    Lots between 1,300 and 1,650 m, in mineral-rich soil, watered by the farm's own springs.

  • Processed and cupped on-site

    From cherry to roast, every step happens here, checked cup by cup in our lab.

  • Open to travelers

    Stay at the hacienda and walk the plantation on our coffee tour.

120+
Years of legacy
60 ha
Forest in conservation
3,000 ha
Biological corridor
226
Bird species

Watch

A year of work in every bag

See how our coffee travels from the plant to your cup.

From Cherry to Roast

The whole journey of our coffee at Hacienda Venecia: harvest, processing and roasting.

Taste the Territory

From our family to your cup

Five chapters, one origin. Every bag is grown, processed, roasted and packed at Hacienda Venecia.