Juan Pablo Echeverri
The Producer

Juan Pablo
Echeverri

Under the leadership of Juan Pablo Echeverri, we work with a clear premise: real traceability from the farm to your cup.

"When you buy from Hacienda Venecia, you deal directly with the farmer. No middlemen - just absolute transparency and trust."

An Active Origin

Hacienda Venecia is a coffee farm located in Manizales, Colombia, with over 120 years of productive history operated by the Echeverri Londoño family. We do not just sell coffee; we build relationships straight from the farm.

We are a living territory where agricultural production, processing, exportation, specialty coffees, and coffee tourism coexist in perfect harmony. Our purpose is clear: to produce reliable, traceable coffees with a distinct identity.

Terroir & Precision

We cultivate under natural shade between 1,300 and 1,650 meters above sea level, in mineral-rich volcanic soils, using our own water sources for our processes. Every production decision directly impacts the result in the cup.

All processing is done on-site. We feature an in-house wet and dry mill, electronic cherry sorting, temperature-managed fermentation tanks, and an on-site SCA cupping lab, guaranteeing consistency harvest after harvest.

120+

Years of Legacy

60 ha

Conservation

3,000 ha

Biological Corridor